Hire an Organic Marketing & SEO Manager
10+ years owning organic growth. Available full‑time, fractional, or on mandate.
Gaurav Singh Mehra is an organic marketing and SEO manager with over 10 years of experience owning search as a commercial channel, across AI software, e‑commerce, banking, media and agency environments, in 15+ markets. He has influenced $25M+ in revenue through organic channels and has led marketing teams as Digital Marketing Team Lead, Team Lead and Growth Manager.
Where Gaurav Singh Mehra has worked
Gaurav Singh Mehra has spent over 10 years in organic marketing and SEO roles across five industries, rising from sales executive to Growth Manager and Digital Marketing Team Lead, alongside five years of parallel freelance consulting covering 200+ client engagements.
Most SEO people come from one environment. I've worked in a software company, a marketing agency, an e‑commerce group, a bank and a media business, which means I've had to make organic growth work under completely different constraints: engineering‑led roadmaps, client billability, thin retail margins, compliance sign‑off, and campaign‑cycle thinking. That range is the reason I can walk into a new setup and know within a week where the real bottleneck sits.
Digital Marketing Team Lead · Apptunix
Led the digital marketing function for a technical B2B product and services business, owning organic growth end to end and directing the team delivering it. Worked directly with engineering and product on site architecture, technical SEO and release‑cycle requirements, and built the channel for long, multi‑stakeholder enterprise buying cycles where the reader is technical and the decision is never impulsive. Also where my AEO and GEO work started, because AI‑native buyers were the first group to move their research into AI assistants.
Team Lead · Deftsoft
Led a team running SEO and organic strategy across a portfolio of client accounts simultaneously, spanning industries and markets. Agency work is where you learn to diagnose fast, prioritise ruthlessly under a billable hour, and present to clients who need the commercial case rather than the audit. It is also where I moved from doing the work myself to being accountable for other people's output: briefing, reviewing, and answering to the client when it slipped.
Growth Manager · Group of e‑commerce companies
Owned growth across multiple retail brands in one group, with organic as the primary channel and paid, email and CRO run alongside it. Category and product taxonomy at scale, faceted navigation and index control, feed and content quality, seasonal demand planning, and conversion work on revenue‑critical templates. Retail is unforgiving: margin is thin and every ranking change shows up in revenue within days, which is the fastest feedback loop I have worked in.
Sales Executive · ICICI Bank
Front‑line sales in a regulated financial environment, before I moved into marketing. Two things from it still shape how I work. First, I have heard the actual objections customers raise at the point of decision, which is why I write for intent rather than for keywords. Second, financial services is where nothing goes out without compliance sign‑off, so approval chains and YMYL‑grade scrutiny are constraints I learned to work inside rather than complain about.
Digital Marketing Executive
My first marketing role, on the publishing and advertising side: content at high volume, editorial SEO, audience growth, and the commercial relationship between traffic and ad revenue. Publishing runs at a speed most brands never experience, and learning content operations there is why large content programmes do not intimidate me now.
Independent consulting
Alongside those roles I've consulted independently for clients across SaaS, e‑commerce, real estate, healthcare, finance, legal and professional services, in the US, UK, Gulf, Europe and Asia‑Pacific. A selection is documented in the work section below.
The scope Gaurav Singh Mehra takes accountability for
Whether it's a role or a mandate, this is what sits with me. Not tasks I can perform, outcomes I answer for.
Channel strategy & ownership
I own the organic roadmap end to end: where the opportunity is, what gets built in what order, what we deliberately don't do, and what the channel is forecast to return. Leadership gets one accountable owner instead of a set of suppliers to coordinate.
The commercial number
Sessions are an input, not a result. We define the metric the channel is judged on at the start, whether that's qualified pipeline, signups, bookings or revenue, and I report against that number every cycle whether it's good news or not.
Cross‑functional execution
Most SEO fails at the handoff, not the strategy. I write specs engineers accept, briefs writers can use, and tickets that survive sprint planning. I work inside your backlog rather than emailing PDFs at it.
Team & vendor direction
If you have in‑house marketers, I direct and upskill them. If you have agencies or freelancers, I manage them, set scope, and hold them to it. Either way you stop being the person coordinating SEO.
Stakeholder communication
I present organic performance to founders, boards and non‑marketing leadership in language they can act on. No dashboard handed over without interpretation, and no metric on a slide that nobody can make a decision from.
Risk management
Migrations, replatforms, algorithm updates, penalties, negative SEO. The downside cases are where a senior hire earns the cost, and I've handled all of them in live revenue environments.
The numbers Gaurav Singh Mehra has been accountable for
Organic is only worth what it returns. These are the outcome measures I have owned as a Digital Marketing Team Lead, Team Lead and Growth Manager, rather than the activity metrics that are easy to make look good.
Revenue influenced
Attributable revenue driven through organic and integrated growth work across in‑house roles and client engagements. The number I lead with, because it is the one leadership actually asks about.
Of inbound pipeline from organic
Share of qualified inbound that organic contributed at its peak in a B2B setting. Getting organic from a cost line to a named share of pipeline is what moves the channel into board conversations.
People led
Marketers, writers, designers and developers directed across SEO, content and paid, plus external agencies and freelancers held to scope. Output through other people, not just my own hours.
Lower CAC than paid
Cost of acquisition through organic versus paid on comparable buying intent. The comparison that decides where the next marketing pound or dollar goes.
AI engines citing the brand
A client surfaced as a recommended option in ChatGPT, Gemini and Perplexity for target prompts. AI visibility tracked as its own channel with its own reporting, not as a side note.
Engagements across 15+ markets
Delivered across SaaS, e‑commerce, real estate, healthcare, finance, legal and professional services in the US, UK, Gulf, Europe and Asia‑Pacific. Breadth is why new constraints are rarely new.
What Gaurav Singh Mehra works across
Gaurav Singh Mehra works across the full organic and growth stack, from technical SEO and AI search visibility to paid media, reputation and brand. Search is one part of a discovery and conversion system now, so these domains get run as one strategy rather than twelve separate services.
Technical SEO & Site Architecture
The foundation everything else depends on. Crawl budget, index control, architecture and speed, diagnosed at log‑file level rather than from a tool score.
- Crawl & index control
- Site architecture & internal linking
- Core Web Vitals remediation
- Migrations & replatform recovery
AEO & GEO: AI Search Visibility
Buyers now shortlist inside ChatGPT, Gemini and Perplexity before they ever see a blue link. Either your brand is in that answer or it doesn't exist.
- Entity & knowledge graph clarity
- Structured data & schema strategy
- Citation‑ready content structure
- AI share‑of‑voice tracking
Content Strategy & Editorial Ops
Volume without a system produces expensive noise. Topical authority built deliberately, with the editorial process that holds quality as output scales.
- Topical authority mapping
- Intent‑led briefs & guidelines
- Refresh & consolidation programmes
- Editorial QA at scale
Digital PR & Authority Building
Links earned by work that deserves coverage, not bought from a vendor list. Plus the unglamorous defensive side most people skip entirely.
- Data studies & expert commentary
- Journalist & publisher outreach
- Toxic backlink audits
- Penalty recovery & disavow
Paid Media & Channel Integration
Paid and organic run as one funnel, not two silos with separate reports. Paid tests intent in days, organic compounds whatever proves out.
- Paid search & shopping
- Paid social & retargeting
- Organic‑paid keyword arbitrage
- Blended CAC & budget allocation
Conversion Rate Optimisation
Traffic that doesn't convert is a cost centre with good‑looking charts. Find where intent leaks out of the funnel, then fix it with evidence.
- Landing page architecture
- Funnel & drop‑off diagnosis
- Hypothesis‑driven A/B testing
- Form & checkout friction
Reputation & Review Management
Search results are the first impression, and page one for your brand name is the highest‑intent moment you have. It shouldn't be left to chance.
- Review generation systems
- Sentiment monitoring & alerts
- Negative result suppression
- Crisis response playbooks
Brand, Positioning & Narrative
Branded search volume is the most durable asset in organic and the only one competitors can't copy. It gets built on purpose, not by accident.
- Category positioning
- Messaging architecture
- Branded demand generation
- Thought leadership programmes
Local & Multi‑Location Visibility
For service and retail businesses the Map Pack is the market. Won location by location, not with one national strategy applied everywhere.
- Google Business Profile optimisation
- Location page architecture
- Citation & NAP hygiene
- Proximity & Map Pack tracking
Analytics, Attribution & Forecasting
Most organic reporting answers questions nobody asked. Measurement configured so decisions actually get made from it.
- GA4 & Search Console configuration
- Server‑side & event tracking
- Opportunity forecasting & modelling
- Executive reporting frameworks
Web Performance & Dev Oversight
SEO built into the architecture instead of retrofitted after launch, which is where most of the cost quietly hides.
- SEO‑first site architecture
- Developer‑ready technical specs
- Schema implementation
- WordPress, Shopify, Webflow, headless
Team Building & Enablement
The measure of a good engagement is whether the channel keeps running after I stop. That takes process and trained people, not documents.
- SEO hiring & interview frameworks
- Onboarding & training programmes
- Documented workflow & QA gates
- Agency & vendor management
Not sure which of these you actually need?
Tell me the gap you're trying to fill and I'll tell you which of these matters for your situation, which doesn't, and what I'd do in the first thirty days. If it isn't me you need, I'll say that too.
What the first 90 days looks like
No discovery phase that eats a month. This is the sequence, and it barely changes whether I'm in a role or on a mandate.
Diagnose and prove
Full technical, content and authority audit. Analytics and Search Console validated first, so we're not building on numbers that are wrong. Competitor and AI‑visibility baseline set. Quick wins shipped inside the first fortnight, because momentum matters and because it proves I can move work through your process. You get a prioritised roadmap with forecast impact, not a 90‑page document nobody opens.
Build the engine
Technical remediation in flight with engineering. Content briefing process live and producing. Entity and structured data foundation in place for AI search. Measurement framework agreed with leadership so everyone is judging the channel by the same number. Team and vendor scope clarified and documented.
Compound and scale
Content and authority programmes running at cadence. First full reporting cycle against the commercial metric. Roadmap re‑forecast on real data instead of opening assumptions. What works gets more resource, what doesn't gets cut without ceremony.
A clear operating process, not a black box
Once the channel is running, this is the loop it runs on. You always know what's happening, why, and what it's moving.
Diagnose
Technical, content and authority reviewed on a cycle. I map where you rank, where traffic leaks, and the fastest path to commercial impact.
Prioritise
Opportunities clustered by intent and sized by forecast return, so the roadmap is ordered by commercial impact rather than audit severity.
Spec
Work written as tickets engineers accept and briefs writers can use, sized to fit your sprint and your approval chain.
Ship
Technical, content, authority and AI‑search work implemented, directly or through your team and vendors, with clean handoffs at every step.
Report & re‑forecast
Reporting against the agreed commercial metric, weekly or monthly. The forecast gets corrected on real data, then resource follows what works.
How to judge whether I'm working
Rankings are a leading indicator, not a result. Set the target with me on day one and hold me to it.
Selected work
Client names withheld where under agreement. Full data available on request, including screenshots and account walk‑throughs.
Why You Should Hire Gaurav Singh Mehra
10+ years across in‑house, agency and independent work, now focused entirely on owning organic growth as a commercial channel.
One accountable owner
You're not briefing a team and hoping it lands. One senior person owns strategy and execution and answers for the result.
Commercial before technical
Perfect technical SEO is worthless if nobody can tie it to revenue. Every roadmap is sequenced by commercial impact, not audit severity score.
Five industries, not one
Software, e‑commerce, banking, media and agency. Engineering constraints, thin margins, compliance review and billability are situations I've worked in, not read about.
Built for how discovery works now
Google is one surface. AI answer engines are treated as a measured channel with their own reporting, not a trend slide at the end of a deck.
Work that actually ships
Specs engineers accept and briefs writers can use. Recommendations dying unshipped in a document is the most common way SEO fails.
Leaves capability behind
Documented process, trained people, systems that keep running. If you eventually don't need me, that was a good engagement, not a lost account.
Tools I work in
The platforms and delivery tools I use day to day. If it's on this list, I can talk through it in detail.
Trusted, certified & recognised
Third‑party credentials and platform ratings behind the work.
Full‑time hire, agency, freelancer, or embedded lead
An honest comparison. Sometimes a full‑time hire is the right answer, and I'll tell you when it is.
Trusted by businesses in 15+ countries
I work remotely with brands across the world's most competitive search markets – from the US and UK to the Gulf, Europe and Asia‑Pacific. Same senior‑level SEO, wherever you are.
Industries Gaurav Singh Mehra has worked in
Search behaviour, buying cycles and SERP composition change completely by sector. Highlighted ones are backed by in‑house roles, not just client projects.
What the people Gaurav Singh Mehra has worked with say
We were a local business that couldn't be found online, and we had been through two agencies before Gaurav. The difference was that he treated it as a business problem rather than a checklist. He restructured how our locations were set up, fixed our Google Business Profiles properly, and put in a review process our own team could keep running. Within a few months we had a steady flow of qualified enquiries from our service area, and we understood why, because he explained every decision in terms we could actually follow.
Gaurav came in when our organic channel had gone flat and nobody internally could work out why. What stood out was that he arrived without a template. He spent the first weeks understanding our marketplace dynamics and our margins before proposing anything, and the strategy he built was specific to how our buyers actually search. He is the rare consultant who is comfortable in a leadership conversation and a technical one on the same day.
Hiring Gaurav changed how we think about organic growth. He took full ownership of the channel, worked with our developers directly instead of routing everything through me, and reported in a format our board could act on. He was also straight with us about what would not work, which I valued more than the wins. By the end our team had the process and documentation to carry on independently.
One of the best decisions we made. Gaurav's technical depth is genuinely senior, but what set him apart was prioritisation. He was ruthless about sequencing work by commercial impact instead of handing us a 200‑item audit and walking away. We hit top positions for our target commercial keywords and, unusually, I could explain to my CEO exactly why. He operated as part of our team, not as a supplier.
Ways to work with Gaurav Singh Mehra
Same person, same accountability, different levels of commitment. Compensation and rates discussed directly and scoped to the engagement.
Full‑time role
- Senior & leadership roles
- Available for interviews now
- Your standard hiring process
Embedded fractional
- I own the organic channel
- Direct your team & vendors
- No permanent headcount
Defined mandate
- Migrations & replatforms
- Penalty recovery, AEO build‑out
- Clear deliverables, clear end
Advisory
- Strategy & roadmap review
- Second opinion on proposals
- Help hiring your SEO team
Partner / white‑label
- Senior capability, your brand
- Organic & AI search delivery
- Take work you'd turn down
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Practical, no‑fluff SEO and digital marketing guidance, written from real client work.
Questions before we talk
Tell me what you need owned
A role, a channel with no owner, or a specific problem. I'll tell you straight whether I'm the right person for it, and what I'd do first. No pitch deck, no discovery funnel.